MediaMarkt, a big European retailer of electronics and household appliances, makes “Russian” advertisement for Russia. Here is a calendar designed in the style of palekh lacquer miniature, but with beautiful half-naked Russian girls and electronics! The idea looks creative and cute, doesn’t it?
What Is a Digital Billboard?
Digital billboards are electronic image displays that present multiple static advertisements on a rotating basis. Larger outdoor billboards appear alongside roadways, while smaller indoor billboards appear in entertainment venues, such as sports arenas. According to EMC Outdoor, U.S. outdoor advertising companies offered 2,000 digital billboard displays for rent in 2010.
What They Are
Outdoor digital billboards use the same dimensions as standard, static billboards. The most common sizes are the Poster, at 12 feet by 24 feet, and the Bulletin, at 14 feet by 48 feet. These billboards use hundreds of light-emitting diodes (LEDs) to create an image. Larger indoor digital billboards use the same LED-based displays as outdoor digital billboards. Smaller indoor digital billboards may use liquid crystal display (LCD) video screens, similar to computer monitors and televisions. Digital billboards may be mounted on a post or wall.