Tuesday, June 28, 2011

Shocking Advertising Campaign

Diesel ‘Be Stupid’ Ads Banned for Being Indecent and Antisocial

For those who are adventurous and have the guts to do something offbeat would love these creative ads. These images are sure to zap you in case you haven’t seen these earlier. These portray sheer courage and are pretty blunt too. It is rightly said that when the message is depicted in the raw form it meets the targeted audience in a far better manner.

However, on the lighter side you’d probably not preach the same concept when out on roads or amongst the friends. Although it might help you in drawing their attention but a permanent concentration can ruin your image. So better not stick to the idea and understand the hidden message behind the Diesel ‘Be Stupid”.

Its being banned for portrayed a strong unexpected image of femininity.




How to Start a First Advertising Campaign

#1

Define your target audience as specifically as possible. Concentrate on the most likely segment of the population to buy your products or use your services. "Teenagers" is too broad to do you much good when it's time to place your advertising. "Teenagers 14 to 17" is a much better definition.
# 2

Identify the media you wish to use for your advertising campaign. This should be easier once you've defined your target market. For instance, teenagers 14 to 17 years old are best reached on the radio, during certain programs on TV and in shopping malls. Place your ads where your potential customers will see them and in the way that they will notice them.
# 3

Work with a professional advertising agency if you can afford one. They'll be able to target and negotiate the most effective media for your campaign. At the very least, work with a graphic designer and copywriter to produce the most powerful message you can with both images and words.
# 4

Get quotes from at least three agencies and be clear about what you're getting for your money. When placing your own ads, check out all media that reaches your target market. Set up a savings account where you transfer a certain amount towards your advertising campaign each month, even if it means you have to live on beans and rice for the next few months.
# 5

Track the results of your advertising campaign. For each ad you place, no matter the medium, key it with a distinctive identifier so you know where your customer heard of you. For example, give out a different email address for every online ad you place. Or ask listeners of each radio commercial to mention a particular product name when they call.

eHow.com

Sexy Girl Resting


Electronic billboards are used to convey advertisements and TV commercials to passerby.



What Is a Digital Billboard?

Digital billboards are electronic image displays that present multiple static advertisements on a rotating basis. Larger outdoor billboards appear alongside roadways, while smaller indoor billboards appear in entertainment venues, such as sports arenas. According to EMC Outdoor, U.S. outdoor advertising companies offered 2,000 digital billboard displays for rent in 2010.

1.
What They Are
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Outdoor digital billboards use the same dimensions as standard, static billboards. The most common sizes are the Poster, at 12 feet by 24 feet, and the Bulletin, at 14 feet by 48 feet. These billboards use hundreds of light-emitting diodes (LEDs) to create an image. Larger indoor digital billboards use the same LED-based displays as outdoor digital billboards. Smaller indoor digital billboards may use liquid crystal display (LCD) video screens, similar to computer monitors and televisions. Digital billboards may be mounted on a post or wall.
How They Work
*

A small computer attached to the digital billboard serves up the advertising images to the display screen. Advertising agencies can update the advertisements on these billboards remotely, by using the wireless cellular phone network to access the billboard computer. A designer produces the digital advertisement on a computer, which can then be uploaded to any number of displays. Digital billboards display advertisements for 6 to 10 seconds, with as many as eight businesses sharing one billboard.
How Much They Cost
*

As of 2009, Sign Industry magazine estimates that a typical 14-foot by 48-foot LED display costs $290,000 for advertising agencies to acquire. Higher advertising rates reflect both the higher initial investment for the agency and the demand for the technology. Businesses can expect to pay an average of $1,200 to $10,000 per month for a digital advertisement. They may have to pay an additional design fee. However, many advertisers have saved money by creating their own digital ads using computer design software.


eHow.com

Sexy Russian Beauties In Electronics Advertisement

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MediaMarkt, a big European retailer of electronics and household appliances, makes “Russian” advertisement for Russia. Here is a calendar designed in the style of palekh lacquer miniature, but with beautiful half-naked Russian girls and electronics! The idea looks creative and cute, doesn’t it?




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via etoday.ru




What Is a Digital Billboard?


Digital billboards are electronic image displays that present multiple static advertisements on a rotating basis. Larger outdoor billboards appear alongside roadways, while smaller indoor billboards appear in entertainment venues, such as sports arenas. According to EMC Outdoor, U.S. outdoor advertising companies offered 2,000 digital billboard displays for rent in 2010.

1.
What They Are
*

Outdoor digital billboards use the same dimensions as standard, static billboards. The most common sizes are the Poster, at 12 feet by 24 feet, and the Bulletin, at 14 feet by 48 feet. These billboards use hundreds of light-emitting diodes (LEDs) to create an image. Larger indoor digital billboards use the same LED-based displays as outdoor digital billboards. Smaller indoor digital billboards may use liquid crystal display (LCD) video screens, similar to computer monitors and televisions. Digital billboards may be mounted on a post or wall.


eHow.com

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